2023 survey design trends to increase response rates

In 2023 survey design has taken a more epic and attractive turn. Stop boring your respondents with old-fashioned survey designs. Seriously if you implore me to take a survey with the old methods, I’ll just run away even though I love taking surveys.

Survey DesignWith so many surveys vying for people's attention these days, it's more important than ever to create designs that capture people's interest and keep them engaged instead of making them hit the exit button or run for the hills. Following the latest trends in survey design will help you stay ahead of the curve and stand out from the crowd.
So get ready to impress your respondents and uncover valuable insights like never before!

What is survey design?

Survey design refers to the overall structure of a survey, carefully planned and built with the aim of collecting the desired information from the target population. In creating a survey design, variables such as survey questions, response options, and distribution methods all come into play to make an appealing survey that will attract response rates.

The goal of survey design is to ensure that the survey is accurate, reliable, and effective in collecting the desired information from the target population.

Benefits of a good survey Design

A well-designed survey can unlock a treasure trove of valuable information that can be used to make informed decisions, develop effective strategies, and drive meaningful change. By carefully selecting the right questions and response options, survey designers can tap into the rich diversity of human experiences and perspectives, helping to create a more equitable and inclusive society.

5 survey design trends

1. Mobile-Friendly survey designs:
As of February 2023, 60.5% of web traffic comes from mobile phone users, and more people are using their smartphones and other mobile devices to take surveys. This means that designing surveys with mobile responsiveness in mind is essential if you want to reach a broader audience. For example, let's say you're designing a survey about food preferences. You could use a slider question to make it easier for mobile users to select their preferences. Or you could use images and icons to optimize your survey for mobile. This makes it more appealing.

2. Visually appealing survey designs
With the prevalence of social media like TikTok and Instagram, everything online is about videos and images. In 2023, respondents are more likely to engage with surveys that have an attractive design with visual elements and colorful images.
When creating your survey, use visual question types such as rating scales or image-based questions, this will help make the survey more engaging and fun for respondents.
For example, let's say you're designing a survey about shopping habits. You could use images of different products and ask respondents to rate them on a scale of 1-5. You could also use icons to represent different shopping categories, like clothing or electronics, to make the survey questions more visually appealing.

3. Simple and Short Survey Design
In 2023, respondents are busier than ever, and nobody wants to spend too much time filling out long and complex surveys. In fact, the average concentration span for internet users in 2023 is about 8.25 seconds which is way too low to finish a survey.  That's why it's essential to keep surveys simple and short, while still gathering valuable insights. Make sure respondents can finish the survey in about 3 minutes or less. Keep it focused on the subject of the survey and only ask questions that are relevant to the research.
For example, let's say you're designing a survey about customer satisfaction for a retail store. To keep it simple and short, you could focus on specific aspects of the shopping experience, like checkout times or product availability. You could also use skip logic to only show relevant questions to respondents and include a progress bar to show how much longer they have to go.

4. Survey Security features
With the rise of data breaches and cyber-attacks in 2023, it's important to ensure that survey data is kept safe and secure. survey data requires sensitive information, such as personal details and financial information. If this data falls into the wrong hands, it can lead to identity theft, fraud, and other serious consequences. Respondents nowadays are more skeptical and hesitant to share their personal information if they don't trust that it will be kept safe. By employing security features in your survey design, you can protect respondent data and give them peace of mind while completing your survey. Respondents are also more comfortable answering more surveys from you when they know their data is safe.
For example, if you're designing a survey for a healthcare provider, you might want to use encryption to protect patient information. You could also use password protection to ensure that only authorized personnel can access the survey data. Once they see this, they will feel safer when answering the questions.

5. Social Share Possibility
A lot of survey creators in 2023 are already taking advantage of this feature. By adding social share buttons to your survey, you can make it easy for respondents to share your survey on their favorite social media platforms increasing the reach and response rate of your survey.
For example, if you're designing a survey for a new restaurant opening, you might want to include social share buttons for Facebook and Instagram to reach a wider audience. You could use visually appealing graphics and a clear call to action to encourage respondents to share your survey with their friends and followers.

By following some of the tips highlighted here, you can make your mark in the online survey world and get answers to all your burning questions! Of course, when you’re ready to begin surveying, you can check out Enquete. Our online surveys follow the trend of modern society and are adaptable to any group or community. They are easy to use, easy on the eyes, secure, responsive, and as fun as you want them to be. You can start now for free!

Photo by Kaleidico on Unsplash

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